British fashion brand JW Anderson channeled a “parallel world of people trapped in their computers” for its Spring-Summer 2023 collection during London Fashion Week.
JW Anderson, the fashion house of the same name headed by designer Jonathan Anderson, presented its Spring Summer 2023 collection on Saturday, September 17 at the Las Vegas Arcade in London’s Soho.
The collection was a commentary on the human relationship with technology and consumerism and included a number of pieces that used material and silhouettes in a surreal way.
The brand’s show notes describe the concept as: “A parallel world of people stuck in their computers, mixed with keyboards and screensavers, exploring other dimensions. Nature filtered through the digital ego becomes a personal collateral. After all, the arcade is not only for gamers.”
Giant computer keys adorned and interrupted block-colored and deliberately wrinkled dresses, which were paraded between arcade machines.
One piece contained hundreds of computer keys from the now-obsolete off-white desktop computers of the early 1990s, arranged in horizontal rows to form a halter top.
Throughout the show the proportions were too big. A plastic bag-shaped dress was tied at the shoulder and printed with an image of a child peering through a water-filled bag and holding a goldfish.
“Proportions that go mega, technology that gets downgraded sparkles and shines,” JW Anderson said of the pieces.
“Objects trapped in clothing and those screensavers that end up on the body, on bags and accessories: that’s what happens in the arcade,” the brand continues.
“The message is one of realism — for whatever real can mean today — delivered with reductionist language that gives each piece the status of a blunt statement.”
While some pieces symbolized people preoccupied with technology, others referred to real leisure activities.
A rope hammock was worn as a dress, while stock photos of palm-fringed beaches — similar to those often used for screensavers — adorned bodysuits and accessories.
“Leisure is important, so a hammock becomes a dress while sweaters and T-shirts hang on clothes hangers,” according to the fashion brand.
Much like JW Anderson’s Spring/Summer 2023 menswear collection, where the designer hung bicycle handles on bodies, hangers were reinterpreted as necklines for sweaters hung upside down.
At Loewe’s Spring/Summer 2023 menswear show, also led by Jonathan Anderson, the Spanish fashion house sprouted plants from soaked clothes.
Photography is courtesy of JW Anderson.