Kuo: Apple to further separate devices in iPhone 15 lineup with different features

Apple will further differentiate its “Pro” and non-“Pro” iPhone models with next year’s iPhone 15 and “iPhone 15” Pro, according to insightful Apple analyst Ming-Chi Kuo.


In a series of tweets earlier today, Kuo said further differentiating the “iPhone” range would increase sales of the “Pro” models. To this end, Kuo said that “Apple will also differentiate between the iPhone 15 Pro Max and the iPhone 15 Pro,” using a “precise product segmentation strategy to drive more sales/profits in a mature market.”

This differentiation would likely occur by giving individual devices in the ‌iPhone 15‌ range different functions, giving more reasons to sell next year’s ‌iPhone‌ models. The only distinguishing features between the iPhone 14 and 14 Plus, and iPhone 14 Pro and ‌iPhone 14 Pro‌ Max, are screen size and battery life.

It’s not yet clear how the capabilities will be separated across the ‌iPhone 15‌ range, with some features, such as Dynamic Island, expected to be extended to the full selection of devices, but the ‌iPhone 15‌ Pro Max could be the only model. with a periscope-telephoto camera system.

One of the reasons Apple can do this, “although hardware innovation has become more challenging and the market has matured,” it is believed to be because the “Android camp still poses no threat to Apple in the high-end market.” due to brand equity and ecosystem disadvantages. That said, Kuo added that Qualcomm’s transfer of high-end chips for Android devices from Samsung to TSMC, Apple’s chip supplier, as well as an aggressive push toward foldable phones could help Android regain ground in the coming years.

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