Everyone’s favorite blue hedgehog has a shiny new logo and fans are over the moon. What’s so important about a new look for the spiky blue fade? Well, after a series of staid static logos, developer Sonic Team has put in a lot more effort and come up with the first animated Sonic logo in years.
The new Sonic logo was unveiled ahead of the release of the new game Sonic Frontiers on November 8, and fans are hoping it’s a sign that Sonic Team is pulling out all the stops this time around. While Sonic Team’s design agency says it “spent a little too much time” on the logo, we hope the developer spent the same amount of time on its games. Looking for a game you can play now? Check out the best NFT games.
Sonic Team has unveiled the new animated Sonic logo on YouTube (see above) and on the official Sonic Channel website (opens in new tab). It starts with the classic spinning gold rings on Green Hill Zone, before Sonic shoots through them himself in a haze of blue streaks that then follow Sonic’s spiky profile in the sky. There are more quick fades and then the Sonic Team text appears.
Sonic Team says the new Sonic logo will appear not only in the upcoming Sonic Frontiers, but also in other future content, with merchandise and social media collaborations planned. Creative Director Kazuyuki Hoshino says the logo reflects the fact that: “The Sonic team is full of energy and motivation, made up of experienced team members, who have been here for a long time, and newcomers who bring their own fresh take on things. He added added: “We want our fans to know that when they see this logo, they are guaranteed to get a good game from Sonic Team.”
Yota Suzuki of design firm Flapper 3 Inc said the team wanted to “emphasize a sense of speed, to bring out the sonic-ness of the blue haze we all love.” and admits that “we spent a little too much time on this animation”. Meanwhile, Akira Ito of Marza Animation Planet said: “After watching the opening and event videos we’ve made in the past, we came to the conclusion that “Sonic = Speed” was the most important element. logo with a sense of speed that anyone can associate with our beloved blue blur.”
Fans love the results. “Sonic Team’s best animated logo since the SEGA Saturn,” Retro Master wrote on YouTube. “Looks fantastic cinematic,” added another fan. Fans are also optimistic, indicating a renewed motivation at Sonic Team after a period of “lazy static logos”. “Why did it take so long? When you saw those Sonic Team logo intros on Saturn and Sonic Adventure 1, you always knew you were in for something special,” added one fan.
“It gives me the intro to the sega logo from the late 2000s and I’m looking forward to it,” said one fan. Twitter (opens in new tab). “They’re NOT messing around anymore and it shows,” one added.
The big news in gaming this week was the GTA 6 leak at Rockstar Games, but we’ve also seen some exciting rumors of a possible PS5 drive redesign. Check out our picks of the best PS5 games and the best Nintendo Switch games for top games you can play right now.