Pornhub traffic took a hit with Apple Watch Ultra unveiling at iPhone 14 event

Every year, Apple events manage to do the impossible: get people off Pornhub.

And Wednesday’s “Far Out” event was no exception. With the introduction of the latest gadgets, both iPhone and Android users felt compelled to leave the porn site to see what was going on.

This is not unusual; Pornhub has been monitoring Apple events for years to see how traffic compares. If at the right time, page views drop below an average day’s once the event starts. This year’s iPhone 14 event followed the same pattern:


Everything Apple announced at the iPhone 14 event

Drop in Pornhub traffic at the start of Wednesday’s Apple event.
Credit: Pornhub

Both Apple and Android users have tuned in to see the updates on Apple Watches and AirPods Pro 2. The biggest drop in traffic on Pornhub came during the unveiling of the Apple Watch Ultra, a brand new addition to the smartwatch line aimed at fitness and outdoor enthusiasts. Viewers were particularly interested in the Apple Watch Ultra’s workout and fitness features — 7.4 percent of users on Apple devices left Pornhub to watch it, the porn giant’s biggest drop from the event:

pornhub stats during apple watch ultra announcement

Apple and Android users left Pornhub to see the new Apple Watch Ultra.
Credit: Pornhub

Some Android users kept up with the new AirPods Pro 2, but once the iPhone 14 came out, it was over. Android users decided their time could be better spent jerking off, which they did. In particular, during the announcement of the iPhone 14’s emergency satellite messaging feature, so many Android users switched their browsers to Pornhub that traffic was more than a percentage point above average:

pornhub viewer stats from apple and android users during apple event

Android users are less interested in iPhones and more in porn.
Credit: Pornhub

It looks like some Android users tried to watch the whole thing, but that was a silly message. Instead, especially after the iPhone Pro portion of the event, they set out to get off on Pornhub:


Apple announces iPhone 14 Pro and 14 Pro Max with new ‘Dynamic Island’

pornhub stats during iphone 14 announcement

Android users didn’t stick around to hear about the iPhone 14 Pro.
Credit: Pornhub

We can’t really blame Android users for flocking back to Pornhub. This Apple event was void for “Papa” Craig Federighi, a culmination of past events, and was generally considered ho-hum.

But for a moment, Apple was able to capture the attention of the world — and porn viewers.