A successful logo design can sometimes depend on a stroke of ingenuity followed by the discipline of going through dozens and dozens of iterations to get the right execution. A California band’s logo gets a lot of acclaim on Reddit for applying at least some of that equation with a clever, highly visual pun.
Band logos come in many forms, but it’s always nice to see a logo design that plays a visual game or communicates a little more than meets the eye at first. And such is the case with this logo for The Makepeace Brothers, a California country pop quartet that radiates positive vibes (if you want to design a logo for your own band, don’t miss our guide to designing a logo).
We listened to The Makepeace Brothers (opens in new tab)‘ syrupy harmonies all morning after this logo design was posted on Reddit’s r/DesignPorn (opens in new tab) channel with great acclaim. The four piece band it represents has apparently been described as “The Everly Brothers squared”, and they are on a mission to spread “a heartfelt message” promoting peace. So does their logo, which ingeniously arranges the band’s initials MPB to resemble a hand making a ‘peace gesture’ – Churchill’s ‘V for Victory’.
Reddit loves the logo design, which gives it thousands of likes and over 90% upvotes. “I always thought it was so smart”, the original poster u/pertnear (opens in new tab) wrote. Many people agree, but some doubt the execution if not the concept, and we can get their point. It takes a while to “get” the logo, and sometimes we have to remember that a logo is not meant to be a puzzle or an optical illusion to solve.
There’s something about the arrangement, and especially the angle of the B, that makes us unsure at first whether it should be a letter or not. Some people seem to see the initials but not the hand and others don’t see the ‘B’ of the initials. It is also possible to interpret the fingers as ears. It might be easier to interpret on a smaller size and on a solid background.
“The difference in line width, the colors, the circle, the white border are all really annoying elements,” wrote one unconvinced Redditor. “They had an idea that could have been interesting, but haven’t figured out how to isolate what works from what doesn’t.” “I read it as ‘make peanut butter,'” added another person, entranced by the color of the background. “If it were on a 50mm sticker somewhere ‘in the wild’ I think it would be registered much sooner,” suggested one contributor.
We don’t think this one will make it to our list of the best logos of all time, but we can’t deny that the concept is very clever and conveys the band’s message. And it’s a much better job than the new NFL logo for National Hispanic Heritage Month.