There’s No iPhone 14 Mini: Here’s Why

The iPhone 14 series is the first iPhone series not to have a screen size less than six inches, despite sticking to the 6.1-inch and 6.7-inch form factors of previous generations with a 5.4-inch model. So why did Apple eliminate the “mini” device that some ‌iPhone‌ customers have come to love?

Apple debuted the iPhone 12 mini in 2020 after years of calls from ‌iPhone‌ fans for the company to offer a small-screen device with the latest features. When Apple did this, it was believed that the small form factor would last for several years, but it appears that the device has been discontinued after the release of the ‌iPhone 14‌ series.

The first concern arose when the iPhone 12 mini‌ didn’t seem to be selling as well as Apple had hoped, accounting for just six percent of iPhone 12 sales in the US in October and November 2020, according to data collected by Consumer Intelligence Research Partners (CIRP). ). Counterpoint Research reported that the iPhone 12 mini‌ accounted for just five percent of all ‌iPhone 12‌ sales in the US in the first half of January 2021.

Morgan Stanley believed that Apple chose to cut production of the “iPhone 12 mini” by two million units to create more production capacity for the more popular “iPhone 12” Pro. This was reflected in a Taiwanese report, which quoted supply chain sources as saying that strong demand for ‌‌iPhone 12‌ Pro‌ models in China led Apple to expand its offerings of more expensive devices.

Most notably, JP Morgan Chase claimed that Apple was halting production of the “iPhone 12 mini” outright in the second quarter of 2021. While sales reports for the “iPhone 12 mini” didn’t bode well for the iPhone 13 mini, Apple is planning its “iPhone” manufacturing and supply chain operations well in advance of launch, meaning the ‌iPhone 13‌ mini is already well on its way. into production by the time the iPhone 12 mini‌ sales problems became apparent.

In April 2022, CIRP released more data suggesting that the iPhone 13‌ mini accounted for just 3 percent of iPhone 13‌ sales — half that of the ‌iPhone 12 mini‌. These continued poor sales were probably the main reason behind the demise of the “mini” form factor “iPhone”.

With the ‌iPhone 14‌ series, Apple has chosen to replace the “mini” device with an all-new “Plus” device. In some ways, the iPhone 14‌ Plus mirrors the iPhone 12 mini‌ and offers the latest iPhone features in a different screen size. Instead of offering a lightweight option with a small screen, customers can now opt for an even larger battery and a 6.7-inch screen – the same size that ‌iPhone‌ “Max” customers have come to expect for four years at a price of $1,099 – but at a lower, $899 price.